Introducing RBS Group’s Duda Melzer — a Leading Brazilian Entrepreneur

The astounding success of Brazil’s up and coming entrepreneur Eduardo Sirotsky Melzer could have been expected, considering his privileged position within an entrepreneurial family. Eduardo Melzer, more commonly referred to as Duda Melzer has risen in the ranks to become an important player in the modern business scene.

Today Duda Melzer is the Chairman and President of the RBS Group, an important conglomerate in the Brazilian media scene. He has also founded and serves as the president of e.Bricks Digital. This multi -national company works in cooperative between the US and Brazil in the digital industry.

Duda Melzer received his degree in business administration from the Pontifical Catholic University of Rio Grande do Sul (PUCRS) when he was 26. This was only the beginning of a lifelong passion for higher education and academic excellence. Today, Duda Melzer’s academic achievements include a coveted MBA from the Harvard Business School.

Duda Also received the certificate in “Effective Strategies for Media Companies” as well as “Building and Leading Customer Centric Organization” from Harvard Business.

According to Globo, Duda Melzer began his professional career in the 90s, as a master franchisee in the Sweet Sweet Way multi international company in Brazil. It was not long before his talents were put to use as a Senior Financial analyst at the Delphi Corporation in the USA. By 2004, Duda had also served as the Director General for a New York based Media Company, BoxTop Media.

Duda Melzer became the acting president of the RBS Group in 2012 and after three short years he also became the president of the RBS Group’s board of directors. In 2015, Duda Melzer was invited to join the leaders of the Cambridge Institute for Family Enterprise Leadership List, which works to bring business families closer together to form advantageous connections.

2015 was also the year Duda Melzer received the “Entrepreneur of the Year Award for Family Business” from Ernst and Young. Duda is a strong believer in the need for professional management and responsible business dealings for family business to continue.

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